Dubai chocolate is a chocolate bar with a filling made of kadayif (knafeh) and pistachio. It was first created by Fix Dessert Chocolatier in Dubai in 2022, branded as Can’t Get Knafeh of It. This product became popular in 2024 after being promoted by influencers on social media
Description
Dubai chocolate is made from milk chocolate and is filled with a sweet cream made from pistachios mixed with finely chopped kadayif. Dubai chocolate is produced as a flat chocolate bar weighing 100 grams.
History
Fix Dessert Chocolatier was founded in Dubai in 2021 by Sarah Hamouda, a British-Egyptian entrepreneur. She aimed to create chocolate bars that combined unique textures and flavors, focusing on the filling to set her company apart from competitors.[4] She was inspired by her pregnancy cravings to make the Dubai chocolate] The Dubai chocolate was originally sold under the name “Can’t Get Knafeh of It” and is still sold by that name by Fix Dessert Chocolatier.
Dubai chocolate first gained widespread popularity when on December 18, 2023, an influencer under the username mariavehera257 posted a video on TikTok showing her eating various types of chocolate from Fix Dessert Chocolatier, including the Dubai chocolate.[6] A year later, the video had garnered over 100 million views, and several other influencers also created videos of themselves eating the chocolate.[7]
