About Us

Who We Are​

The name “Fix” stands for “freakin’ incredible ‘xperience, it all began 2021 in Dubai when i was sending my husband on food quests across Dubai to satisfy my pregnancy cravings. But each time he returned, the treats failed to “hit the spot,” That’s when the idea of FIX took root – a chocolate bar that would fuse flavours, textures, and layers to create something truly unique. “But I didn’t know anything about chocolate, I had no culinary background, I just knew what I wanted it to taste like,” “FIX was never intended to be a typical chocolate bar.” my goal was to create a nostalgic artisanal experience, rooted in my memories and family traditions, particularly the beloved flavours of kanafeh and pistachio which i so badly craved whilst pregnant with my second child.

I wanted the FIX experience to be different, “I wanted people, from that first bite, to relive moments of their past.” so From my dining room-turned-chocolate-kitchen, I experimented tirelessly, perfecting flavours that married my childhood memories with unique textures. “My mother used to make kanafeh, and that’s something I wanted to capture my own way, “Kanafeh was the first flavour we perfected. The crunch, the pistachio, it had to be just right.” Low and behold, ‘Can’t get Knafeh of It’ was born, a titled inspired by my husband. FIX went from being a homegrown Dubai secret to an international sensation almost overnight. “Now, it feels surreal. Videos of our bars are coming in from Argentina, South Korea and small towns in the UK. I still wake up some days and have to pinch myself.”